Because this may be one of the first ways a potential employer sees you, preparing a background is an important step. Video interviewing has become a more standard way to conduct interviews, especially due to the pandemic. Even you've done impressive things for many years, anything beyond the last ten to 15 years of work history can do a disservice to your candidacy for a position, especially as it relates to ageism. The focus of your resume is now expected to center around the most recent and relevant experience rather than your entire career history. It's still early in the evolution of the creator economy and by focusing on the right opportunities, the future looks bright.įorbes Business Council is the foremost growth and networking organization for business owners and leaders.Only include the most recent experience on your resume I'm looking forward to continuing to back ambitious founders in this space. As Seth Godin explained, when a market is crowded and products copy from one another, try to be a purple cow. For example, creators might be motivated to claim their username in a new platform and would be driven to action by seeing other creators post their new link or profile publicly. The early cohort of creators onboarded prior to a public launch can serve a key role. Some startups choose scarcity (i.e., Clubhouse's early invite-only approach) or perks (first 1,000 to sign up receive a digital giveaway). When it comes to launching a new product, founders would also be wise to plan their launch strategy. They might not be "profitable" users, but their feedback is invaluable. These early cohorts (up to 1,000 people or so) essentially become a brain trust and sandbox for early experimentation. If the new product is solving a real pain, the creators with the biggest need are probably actively seeking solutions. My recommendation is to create small cohorts of early adopters (pre-launch) and iterate quickly based on actual usage and user feedback. While "lean startup" methodology encourages launching a minimum viable product as early as possible, the fact that the market is getting crowded means that new products need to be better than the competition to get noticed and create real engagement. To build better products, startups and companies would be wise to take creators' input in the early stages of building their products. Some are mentioned above and some are still emerging. Instead, my advice for founders tackling the creator economy is to focus on the biggest creator needs. That's a tall order, and it's hard to replicate the reach and richness of features these platforms already offer. I see many founders trying to become a platform or replace the existing platforms like Twitch, Instagram, TikTok, Youtube, etc. Examples of companies already helping with this include Pico, Wisio and Karat. One specific area of opportunity is in helping creators monetize. As the number of creators grows, I believe this niche might grow to be a popular SaaS category. The tools that exist today are mainly geared toward companies or small businesses, but not individuals. But the majority of the SMB tools out there cater to companies and may need to be re-invented for creators. Technology can help.Ĭreators and small- and medium-sized businesses share some similar needs: They have expenses, sign contracts, provide customer service, etc. That can lead to burnout, as reported by many TikTok, Youtube and Twitch creators, including Charlie D'amalio, TikTok's "biggest star," according to the New York Times, who publicly shared the pressures of being a creator.Ĭonsider providing tools that can assist with quality content creation, scheduling, repurposing of content across platforms, smart content recommendations, etc. To keep audiences engaged and grow their influence, creators have to publish new content regularly, often daily or weekly. Below are a few of my suggestions on where to focus first: For startups to be successful in the creator economy space, they would be wise to address the biggest creator needs. Despite the excitement about the democratization of content, the creator economy is riddled with challenges.
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