9/20/2023 0 Comments Laguna beach living art![]() ![]() ![]() Laguna College of Art & Design helps prepare students for careers as creative artists and designers in both a culturally and ethnically diverse world through its curriculum. The name change reflects the school’s heritage in the community and more clearly defines the educational mission of the institution. The name was eventually changed to the Art Institute of Southern California and, to further established its identity, the school was renamed the Laguna College of Art & Design in 2002. The college moved to its current location 16 years later, a setting designed to coalesce with its environmental landscape. Recognizing a need to educate the next generation of artists, The Laguna Beach School of Art was founded in 1961 on the grounds of the Festival of Arts. The organization is an artist cooperative, run by and for its membership. Laguna Art-A-Fair is a juried art show recognized nationwide as one of the premier exhibitions of artwork by local and national artists. Today, and since 1988, 125 artists and master crafts people exhibit their work in the heart of the festival district, located at 777 Laguna Canyon Road. Laguna Art-A-Fair has been located on numerous properties in Laguna Beach. Subsequently, they renamed their festival, elected officers and jurors, and established the Art-A-Fair Festival. In 1969 the Splinters produced a highly successful exhibition called “ Art-A-Fair ‘69”. This gave birth to the ‘Splinters’, the traditional artists, who continued their show on Gallery Row, while the ‘Sawdust Art Festival’, a more contemporary group, opened their own show in Laguna Canyon. In 1968 a friendly rift had developed between the traditionalists and the avant-garde of the rapidly expanding organization. The group launched its first show in 1967, on North Coast Highway’s Gallery Row. In the mid 1960s a group of artists, dissatisfied with the Festival of Arts jury system, started the Laguna Beach Fine Arts Association. For the next several years the pageant moved from venue to venue until it found a permanently home in 1941 within the folds of Laguna Canyon. In 1935 the concept was expanded into its present-day format by local construction worker, realtor and amateur artist Roy Ropp. Perine dressed residents in costumes and seated them behind makeshift frames – unbeknownst to Perine, the residents and those who came to watch-this was the inception to Pageant of the Masters. The pinnacle of the event was the Living Pictures show, the brainchild of artist and vaudevillian Lolita Perine. ![]() Highlights included art exhibitions, community plays, outdoor pageants, a parade, outdoor street market, tours of artists’ studios and residents’ gardens. It became a community effort as the entire town helped to transform Laguna Beach into a seamless art gallery for the weeklong happening. In 1932, in the thrust of the Great Depression, the birth of a summer art festival took hold and was held on the heels of the Los Angeles Olympic Games in the hopes that visitors would make the pilgrimage south to Laguna Beach. With each passing year, the Laguna Beach Art Association continued to play an instrumental role in promoting the area as a cultural destination. ![]()
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